KeywordEnvy supports Blekko in live results

Blekko, a new search engine that aims to tackle the issue of search engine spam, launched today and has been added to the list of sites which KeywordEnvy tracks for incoming searches.

Blekko is a very interesting new search engine that offers very detailed insights into the SEO of each site in their rankings and why sites are ranked the way they are.  I will be following up with a detailed blog post on how to use Blekko to measure your SEO effectiveness.

KeywordEnvy will add support for tracking Blekko rankings shortly.

Announcing Some Upgrades

To accomodate some recent growth, we have increased our capacity and have resolved some issues we’ve seen in September collecting rankings.  Thank you for your patience while we’ve been taking care of this.

We are closely monitoring some major changes that have occurred in SEO over the past month.

Bing is now serving Yahoo search results

Now that Bing serves results for Yahoo.com, we have noticed that Yahoo rankings are typically identical to Bing rankings.  We’re sure that Yahoo will still have some influence over the order of Bing’s results, so we will continue to track each engine seperately.

Google is testing Google Instant search results

Google is testing a major change which could forever affect how analytics programs track incoming searches.  Google Instant allows searchers to view results as they type into the Google search box, so that potentially they do not have to type a complete search term in order to find the results they want.  For example, a user searching for “iPhone 4 screen repair” may see the result they need after only typing “iPhone 4 screen”.  Google will also suggest long tail searches that the user may be looking for, so they could see “iPhone 4 cracked screen repair” or “iPhone 4 screen replacement program” and click to visit those results.

Since Google will suggest long tail phrases, this may reduce the amount of traffic you get by short tail searches.  We are watching this closely, as it may mean that you need to track more keywords, and we may need to allow you to track “root” searches, so that we can tell you which long tail suggestions you rank for.

Please send your suggestions and requests using the feedback link on the left.

KeywordEnvy Integrates With Google Analytics

We are happy to announce a new feature that will surely make managing your KeywordEnvy account faster and more effective.  You can now import sites and keywords directly from Google Analytics into your KeywordEnvy account.  To get started, log into your account and click the new “Import Google Analytics” link in the right toolbar or on the Sites or Keywords tabs.

When you use the import tool, you’ll see your top keywords according to Google Analytics, grouped by country and ordered by the number of hits you’ve received from each one.  With one click, they will be added to your KeywordEnvy monitoring settings.

We are planning further integration with Google, including allowing you to use Google Analytics instead of the KeywordEnvy tracking script to collect data on new incoming keywords so that KeywordEnvy can notify you of what keywords you should be monitoring.

We have also integrated with Google Apps Marketplace, and will soon enable you to access your KeywordEnvy account from within your Google Analytics account with a single sign-in.

This is also great news for brand new users of KeywordEnvy.  After registering, you can import all of your sites and keywords from Google Analytics in minutes, and already be up and running our search engine ranking monitoring tools.

Leave feedback below!

KeywordEnvy Supports New Google Design

Google made a rare update to their homepage and search results page design yesterday.  The new design features a brighter, cleaner looking logo and a new left menu on the search results page.  The results themselves are also brighter and feature an updated layout.   Google is also tracking all clicks by redirecting clicks on each search result through their own tracking script.

This change meant that rank trackers needed to update their code to support the change.  KeywordEnvy has made the appropriate updates in order to continue to provide accurate rankings.

KeywordEnvy Has Migrated Servers

This is just a quick note to let you know that KeywordEnvy has moved to Amazon EC2.  You’ll notice an immediate improvement in speed on both the website and the API.  We are working to improve this even further.

Some accounts will notice 2 days of missing rankings while we complete the migration.  These missing rankings will be added back into your account within the next 48 hours.

We’ll also be releasing an update the the API next week, so stay tuned for that.

Ranking URLs Revealed: API Updated

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Today KeywordEnvy has released two updates which now allow you to view which exact URL within your domain is ranking for each keyword in the search engine results.  You can now view this information from your Rankings tab, or export the information directly through our API.

Rankings Tab

To view your top ranking URLs for each of your keywords, click on the report icon (report

) beside each ranking job.  You will see the URL at the bottom of your rankings report.

API Export

To view your ranking URLs , you can either access the “getjob” or “getjobs” method.  ”getjob” will return all jobs for whatever website you are trying to export data for.  For each job, it will tell you the most recent ranking, and the URL associated with that ranking.  ”getjobs” will return a history of all rankings for each of your jobs.  Beside each of these rankings (either daily, weekly or monthly depending on your plan), you will now see the URL which we tracked in the search engine results.

We are working on more updates to both our rankings pages and API, so stay tuned.

What the Microsoft-Yahoo! search deal means for SEO

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And then there were 2….

SEOs are waking up this morning to the news that Microsoft Bing will now be providing the search results for Yahoo’s search engine.  You may be wondering what the implications will be for you and your search engine rankings.

Essentially, it means that the volume of searches being made at Yahoo will stay the same (or may see an increase from being in the news), but that your rankings in the Yahoo index will be replaced by your rankings in the Bing index.

This could be a good or a bad thing for you depending on which search engine you rank more highly in.

The change will not be made overnight, since Yahoo! and Microsoft will have to wait for regulatory approval before the deal can commence.  While we have time to prepare, you should begin to focus on your Bing rankings, which will account for both Yahoo and Bing search rankings in the future.

Ways to increase your Bing rankings

1) Ensure your website has been submitted to Bing Webmaster Center
Submit each of your websites to Bing’s index, and make sure that you submit your sitemap url.  From here, you can monitor the page score of your top ranked pages, and you can check for crawl issues such as 404 errors.  This tool is also handy for monitoring the backlinks that Bing has detected for you, and they have a very useful tool for checking your page relevancy against different keywords.

2) Go through basic SEO best practices.  Give your website a checkup.

Ensure that all of your pages have relevant title and description tags.  Make sure that they are not stuffed with keywords, and that they are relevant to your page content.  Ensure that you make use of H1 and H2 tags for headlines and the most relevant phrases on your pages.  Ensure that your title tags are not the same for every page on your website.  SEOMoz has a fantastic article on SEO best practices if you want to read more.

3) Submit your site to Bing

Perhaps this should have been the first point, but if you aren’t already listed in Bing’s results, submit your website.  To check if Bing has indexed you, perform a search on Bing for site:yourwebsite.com.

Ok, I’ve optimized my website for Bing.  What now?

If you follow those simple steps, Bing will easily index you, and give you feedback of any issues your website may have.  Follow best practices, and you should be ranking for your main terms.

Microsoft Bing is apparently very interested in integrating with Yahoo’s existing search innovations, such as BOSS (Build your Own Search Service) and SearchMoney, so services running search engines on those APIs will also begin to serve Bing results.  SEOs will quickly see that their Bing rankings are going to start being much, much more important when they are optimizing their websites.

KeywordEnvy Supports Microsoft Bing

bingToday Microsoft released their new search engine, Bing.  Bing has replaced the search results for live.com and msn.com and all other portals which use Microsoft technology for search.

We have added support for tracking Bing rankings, and any of your current ranking jobs for MSN or Live will now report the ranking on Bing.  Within the next week, we will transition your MSN and Live jobs over to Bing, and remove MSN and Live from our reports.

You can now also see search referrals from Bing.com in your live search feed.

Congratulations to the Microsoft team on their new search engine!

Yahoo Rankings Back Online

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Over the past week there have been issues with some of our ranking servers returning no results for Yahoo rankings.  This has now been resolved and all nodes are now returning accurate rankings.

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This is also a good time to mention that KeywordEnvy rankings are unaffected by the recent and ongoing changes to the Google referral url.