Introducing KeywordEnvy - Easy SEO Tracking

KeywordEnvy started as all good ideas should - a solution to a problem. In 2007 I was building new websites at a rapid pace, experimenting with various niches and trying to break into the top 10 on Google for each one. At the beginning, I watched my rankings passively, waiting to crack the top 20, and normally it didn’t take long to have some success.

What I quickly started to realize was that search engine rankings are very unstable - they can fluctuate on a daily (if not hourly) basis. Keywords that I’d achieved top 20 or even top 10 rankings for, were suddenly lost as quickly as they’d been gained. I’d stop paying attention for a week and suddenly they’d be gone.

For that reason, I started to track my rankings daily. I found a downloadable tool and started to run it daily, keeping note of any big changes. Soon, this still wasn’t enough, it was too much to keep track of, and too much to remember. I also lacked the ability to create milestones, to track when I’d made major changes or written made major content additions. I couldn’t quantify my efforts, and SEO started to overwhelm me.

In mid-2007 I started to build KeywordEnvy to do the work for me, and I’ve been using it personally for the last 5 months. It is able to track and chart my rankings every day, and report back to me on big shifts and movements. I can add milestones to keep track of when changes occur, so that I can remember what caused the spikes and valleys. It can also give me a live feed of searches as they happen, and report back on top keywords and landing pages.

Over time, the tool has grown more sophisticated, as I’ve added more features to the “launch requirements”. Currently we are working on new features, like competitive analysis, and alerts, to make KeywordEnvy even more useful.

As we head into launch, please enjoy testing the current version of KeywordEnvy, and send feedback through the blog an email. We hope that KeywordEnvy will become a “must have” SEO management tool.